How to build your personal brand
Your personal branding is how you promote yourself. It is a unique combination of skills, experience and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes. You use your personal branding to differentiate yourself from other people. Well, you can tie your personal branding in with your business to promote your product and services. Professionally, your personal brand is the image that people see of you.
Platforms to build your personal brand
- X (Twitter)
- YouTube
How to optimise these platforms
- Profile photo & a Cover photo
- Your Bio / Description (mentioning your services with CTA)
- Your Feed or Timeline (about the services, benefits, uses etc)
Instructions for social media optimisation
- Set up your Facebook and Instagram profile
- Start posting contents – three posts a day
- Add stories daily
- Use hashtags in your posts and stories
- Build profile first then go for promotions
- Start creating your own post and videos
Promotional activities on Facebook
- Join 4-5 groups daily
- Post promotional content in 5-8 groups everyday
- Send 15 friend requests everyday
- Start communicating with them
Promotional activities on Instagram
- Start following digital influencers
- Follow 20-50 people everyday
- Start communicating with them
- Promotions
- Follow digital marketers on Instagram
Common mistakes a person does while building their personal brand
- Focus on sales not on learning.
- Start promoting without building personal brand
- Not having a CTA in their bio
- Promotional post infeed or timeline
- Fake profile picture
- Lack of patience
- Lack of consistency
- Never asking for feedbacks (lacks improvement)
4 steps to build your brand successfully (FOLLOW THIS TECHNIQUE - UPAS)
U – UNDERSTANDING the concept of your personal brand
(sources – YouTube, Google, Ai, Social Medias; content ideation and strategy, learning – unlearning – relearning)
P – PREPARATION of content (pre production, production, post production), Social media posts, Live webinars
A – ACTION to promote the content to reach and increase engagement
S – SUPPORT to get more engagements (getting in touch regularly with audience to create a hook of your niche)
